Founded in my hometown of Dallas, TX by Heather Wiese Alexander, Bell’Invito creates exquisite couture stationary, as well as a line of boxed stationary, available on their website and in fine stores, such as Bergdorf Goodman, Neiman Marcus, Gumps, Il Papiro and Kate’s Paperie.
Heather, who was previously a successful graphic designer and art director, came across forgotten family heirlooms — late 19th century printing presses— and realized they could be utilized with modern day designs….thus Bell’Invito was born.
PPT: Describe your ideal client, for couture work and for your boxed sets?
Heather: Hmmmm – my ideal client is educated somewhat on quality of materials – that makes our job loads easier, has no concern for budget and great taste. It’s what all artists want, right? But seriously – my ideal client wants to know why what they have is special. They have an appreciation for workmanship and quality in general. That’s really all I want, and after that, if they’re only buying one tiny box on sale, I’m still happy.