Day Two of Blogfest 2012 began on the 44th floor of Hearst Tower, which has been in this exact location for over 100 years! To be in the building where the creative juices flow at these venerable shelter magazines is just incredible!
Kate Kelly Smith, SVP Publishing Director, Hearst Design Group gave us the background on our host company, Kravet Inc., as well as updated us on all the recent accolades bestowed upon House Beautiful! As you can see, tweeting during the event is encouraged!
Beth Greene, Executive Vice President of Marketing & Strategic Branding for Kravet…aka “The Mastermind behind Blogfest”!
Jennifer Levene Bruno, Publisher of Veranda, introducing
Dara Caponigro, Veranda’s phenomenal Editor-In-Chief.
Dara walked us through the May/June issue of Veranda and introduced us to top designers, Darryl Carter and Timothy Whealon, whose projects grace this month’s pages (Timothy’s project is on the cover). Darryl’s road to design included a previous life as an attorney, while Timothy did a stint on Wall St before finding his passion in design. So, for all of you out there wanting to make a career change….let them be your inspiration!
My personal thanks to Dara for being so approachable and giving us insight into the projects included in this month’s issue.
Next on the agenda was an incredible panel of “Next Wave” designers (Michael Herold, Jill Goldberg & Jon Call) with House Beautiful Editor-In-Chief, Newell Turner. Our topic was “A-Ha” moments and how the magazine choses projects to be published.
They always ask themselves…”Would I want to be there?” and look for a unique point of view. Newell showed us scouting photos and then how a project came to life in an actual magazine photo shoot. They work hard not to tamper with a designer’s vision or a homeowner’s lifestyle. They just try to bring in the best lighting and take the space to the next level with flowers and tablescapes.