Did you happen to notice some Springtime blooms adorning the latest J.Crew catalog? I’m completely charmed by them and wanted to learn more.
Two years ago, Michael De Feo, aka @theflowerguy, decided to doctor a J. Crew ad at a bus stop in NYC and instagram it. He thought they would be upset. J.Crew regrammed it. And, then….they invited him to collaborate with them on their latest collection. The ad that started it all.
Another lesson in following your heart, even when everyone else might think it’s crazy. Here’s to the artists…they see things where the rest of us don’t!
Wishing you flowers where you don’t expect them and a very happy weekend ahead!
The Enchanted Home says
Hello! Been missing in action, but happy to be spending some time in blog land this morning. What a fascinating story!! I love it….he acted on his passion and look where it landed him! Fantastic story, thanks for sharing:)